Flawsome! is an award-winning sustainable drinks brand transforming surplus and wonky fruit into premium cold-pressed juices and sparkling drinks - delivering strong consumer appeal while helping tackle food waste.

Summer-Ready Drinks with Strong Shopper Appeal

As demand continues to grow for healthier, more natural soft drinks, Flawsome!’s range offers retailers a standout option within both the juice and sparkling categories. Made using 100% cold-pressed fruit with nothing added, no short-cuts, no nonsense. The range taps into key consumer trends around wellness, sustainability and clean-label products.

The Glass Classics – Premium Juice with Proven Appeal

Flawsome!’s cold-pressed juice range uses 2+ whole fruits per bottle and rescues fruit that would otherwise go to waste. Popular flavours include Sweet & Sour Apple and Apple & Mango.

Sparkling Cans – A Modern Alternative to Traditional Fizzy Drinks

The sparkling range blends cold-pressed fruit with sparkling water to create a lighter, naturally refreshing soft drink with broad consumer appeal. Flavours such as Apple & Rhubarb and Apple & Cherry offer a contemporary alternative to the noisy fizzy shelf. No sugar or artificial sweetners. Tastes like fruit, sips like water.

With eye-catching branding, strong sustainability messaging and growing consumer awareness, Flawsome! is a great fit for summer ranging, meal deal fixtures, food-to-go and premium soft drinks displays.”

Name
Callum Dyke Cheshire

Nickname
Cal

Job Title/Department
Assistant Site Manager

Catch-phrase/favourite quote
It is what it is

What do you do at Cress Co?
Handle daily operations

What do you enjoy doing when not working?
Spending the day in the garden on a lounger


Who would be your three fantasy dinner party guests?
David Jason , Nicholas Lyndhurst and uncle albert (only fouls and horses crew)

What might people be surprised to learn about you?
That I’m proud father

What's the best advice you've ever received?
Finish one job before moving onto the next

What would be your last supper?
Mums Sunday roast

Favourite film of all time?
Stand by me

What would you do if you won the lottery?
Live somewhere warm with blue shores and palm trees

What was your first job?
Suit salesman

What is top of your bucket list?
I want to take my son to Singapore and visit one of the best zoos in the world

If you could choose any product from the Cress Co catalogue, what would it be and why?
Thistly Cross Cider because they go lovely with a day in the garden

To check out products launching in June, click HERE

Please find all of our Monthly Promotions HERE

Check out our Father's Day Selection
Check out our Podium Picks

Last month's roadshows were a great success. Thank you to our suppliers and customers for joining us, and to our sales, buying and support teams who made it all possible. We can't wait to see your Christmas displays this year! Our catalogue should already be with you, and is also available online. To ensure availability we ask all customers to place their bulk order by 24th July.
Browse the Christmas catalogue here!

Don't forget to pre-order your Halloween products by Friday 26th June!
Browse the Halloween catalogue here!